ITS GERMAN EXPANSION: A TALE OF TWO DECADES

Its German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its success seen in the more info United States. The retail giant opened a number of stores, aiming to seize market share. However, first years were marked by challenges. The public in Germany proved disinclined to Walmart's approach, which differed significantly f

read more